All Gold Tomato Sauce is a familiar favourite in every South African home. But how many of us are aware that All Gold also produces tinned tomato products, jams, pasta sauces and other condiments? Tiger Brands needed help creating portfolio awareness and brand recognition. We weighed up the brand’s heritage and visual equity and found a way to leverage existing elements like the red and gold colour palette and shield device to create a strong, ownable architecture.
When rolled out across all the products, it simply and successfully unites the product portfolio.