In keeping with the Three Ships reputation for pioneering the way for the local whisky industry, the brand recently launched South Africa’s first single malt, single cask whisky. Only 800 bottles of Three Ships 10 Year Old Single Malt Single Cask PX Finish Whisky were produced, making it a very special collectors’ item. Just Design was tasked with creating a bottle and label that was equally as special. We aligned closely with the brand team to create a conceptual design that emphasised the distinctiveness of the product. We based the bottle and label on the recent Three Ships upgrade, keeping it simple and understated, adding rareness and richness in the detail of finishes, foil, embossing and colouration. Uncoated paper created a premium look topped by a new closure with paper tap seal. The first 400 bottles went on sale via a live online feed on the 27th of October 2015 and were entirely sold out before close of day. Which just shows that everything about this product, from its intrinsic to the design embellishments, is exceptional.